It’s dicey when you start trying to decipher the whys and why nots of TV ratings. Comparing apples to apples is not always easy, even when you just confine things to sports like NASCAR vs. well, whatever else is on these day. So when we read that NASCAR TV ratings are not just down, but way down after three races it is probably too early to start to hunt for a silver bullet reason.
From a broad-picture stand–point I think NASCAR still suffers a bit from the huge growth of a decade ago. Those fans were not going to keep flocking to the track or to the TVs. There were only so many eyeballs you could capture and you got them. Great.
After that I think NASCAR did in fact try to serve too many casual fans at the expense of the base, but that can be said of a lot of sports. Did that cause the slow erosion of TV numbers and track attendance? OK, let’s leave the tracks out of it. That’s an economic function more than a racing function. A topic for another day.
Back to TV. Why aren’t folks watching like they did? Where did all those new eyeballs go over the last five years? Did they tune in, check it out and decide it wasn’t for them? Did NASCAR lose a younger generation over the last decade? An older one?
You tell me.
If you’re not watching NASCAR like you used to, why? Everyone has a different reason. Every reason is anecdotal. Every reason matters though and the sport and the Lord’s of the Realm should pay attention to it. Guys like Eddie Gossage Jr. at Texas Motor Speedway do. They take great pride there in not just listening to fans but ACTING on that information. TMS is a great example of a group that understands they can’t control the racing on the track, but they can control nearly every other aspect of the fan experience. If you’ve gone to The Wild Asphalt Circus you understand.
So, get your replies posted here. Let us know at the Dang Ol’ Show what you’re thinking out there today.